Somraj Mondal

Is Beautycounter An MLM? (2022 Review)

What’s so bad about Beautycounter? Is Beautycounter worth it? Is Beautycounter a Pyramid Scheme? Is Beautycounter an MLM? Is Beautycounter less shitty than other MLMs? All those questions are answered in my Beautycounter MLM review.

Hey Buddy, I am Somraj Mondal, Founder, and CEO of I have reviewed hundreds of MLM companies, such as Smart Value, Forever Living Products, Optavia, Nu Skin, Mary Kay Pyramid Scheme, Young Living, LegalShield, and many more.

After researching in-depth about Beautycounter, an American Direct Selling company, In this article, I am reviewing the Beautycounter MLM company.

So, let’s dive right in.

What Is BeautyCounter MLM?

Beautycounter is a US-based Multi-level marketing Company that sells cosmetic and skincare products. Gregg Renfrew founded Beachcounter company in 2013.

BeautyCounter Company is a founding member of the Environmental Working Group’s verification program, which aims to create toxic-free consumer Skincare and Makeup Product. 

Along with selling Products, Beautycounter promotes the money-making opportunity to their Direct Seller. The company sells its products through its independent sellers, which it refers to as BeautyCounter Consultants.

How Did BeautyCounter Start?

Gregg Renfrew is the founder and CEO of Beautycounter MLM Company. She was convinced that his next business would introduce cleaner, less environmentally harmful products to the market. In 2011, She know that only 30 ingredients are banned in personal care products in the United States. 

Therefore, She founded her Beauty Products Business. The goal of their Beautycounter company is transforming the beauty inducts by producing good quality, clean, makeup and Skincare Products.

BeautyCounter Company Profile

Company Name BeautyCounter 
Founder Gregg Renfrew
Started 2013
Head Office California, US
Products Makeup, Cosmetics, and Skincare
Email Id [email protected]

Beautycounter Products

Beautycounter offers customers skin and beauty products such as moisturizers, hair care, sun protection, hand care, all makeup product many more. According to Beautycounter’s customer review, Most of the Products are natural and safe to use for the body.

Beautycounter Categorized its Products into 3 groups;

1. Skin Care

  • Moisturizers
  • Serums
  • Face oils
  • Sun protection
  • Men’s skincare
  • Treatments & masks
  • Cleansers
  • Essence
  • Toner & mists
  • Eye & lip care

2. Makeup

  • Face
  • Brushes
  • Eyes
  • Lips
  • Sets
  • Makeup removers

3. Bath & Body

  • Moisturizer
  • Hand care
  • Hair care
  • Men’s care
  • Body wash & scrubs
  • Sun protection
  • Baby & kids

Where Are Beautycounter Products Manufactured?

Most of the Beautycounter products are made in the USA. And also, in the Makeup category, their eye pencils are made in Mexico.

Are Beautycounter Products Petrochemical Free?

According to the Beautycounter company, they avoid petrochemicals which linked to health problems, including propylene glycol, petrolatum, toluene, sodium Laureth sulfate, polyethylene glycol, MEA, DEA, or TEA. However, there are some oil-derived ingredients that are safe, and most plant-derived ingredients have been processed with oil-derived chemicals. So, it is clear that they use petrochemicals in their products. This is why companies do not claim to be completely petrochemical free.

Are Beautycounter Products GMO-Free?

No. Beautycounter Products have GMOs. Though, the company claims that it cannot say with certainty that its products are completely GMO-free. In some cases, Beautycounter is unable to obtain a certification anyway, and in other cases, they may choose to use an ingredient that is unlikely to be GMO-free.

Are Beautycounter Products Clean And Safe to use?

Beautycounter may be more environmentally friendly, but, they also use some chemicals in their products. Comparing the Beautycounter Products can be found with another brand, but the ingredients in the beauty counter products are twice as long.

Dermatologists warn in a Reuters Health report that certain chemical-free skin care products are not always safer than their traditional counterparts. So, it is not possible to completely say, Beautycounter Products are completely Clean And Safe.

Have Preservatives in Beautycounter Products?

The simple answer is No. The company claim that beauty companies require preservatives for cosmetics containing water to protect the product from contamination. The company is not only saying but also assure that they tested many experiments in a variety of preservatives when manufacturing their skincare line before settling on the ones they use now.

According to them, They said they chose effective preservatives at low concentrations and they use different preservatives for different products based on their performance.

How much does it cost to be a Beautycounter Consultant?

So, Now, IF you want to become a Beautycounter consultant, you need to buy an enrollment kit that includes products of the company and gives you access to their technology platform for consultants.

The joining process is quite straightforward. Anyone can join the company and become a Consultant of the company. All you have to do is fill out the form with your personal information. If you don’t have a sponsor yet, the website will help you find one.

Here is the Enrollment Kit and starter pack of the company.

Digital Enrollment Kit (Required to Purchase):

  • Price: $50
  • Includes: Personalized Website and access to the selling tool, Customized Training

Starter Kit:

  • Flawless In Five: $135
  • Counter+ Booster: $158
  • Skin Care Basics: $290
  • Skin Care Best Sellers: $545
  • Deluxe Skin Care: $730

How do Consultants make money from Beautycounter Compensation Plan?

From the Beautycounter Compensation Plan, As an independent consultant of the company, you initially earn a 25% commission and, it increases up to 35%, depending on how many sales you make each month.

There are mainly 4 ways to earn money from the Beautycounter Compensation Plan;

  • Retail commission
  • Personal selling bonus
  • Override commission
  • Frontline Business Builder Bonus

1. Retail Commission 

As you already know, What is the Retail Income? According to the company, consultants receive a 25% retail commission on what they sell in a month.

2. Personal Sales Bonus

As a consultant, when you sell products by yourself, the company gives an extra type of income, called Personal Commission. The personal selling Commission will increase the total sales amount. Basically, It is mixed up with Retail commission. When a consultant sells up to $500, they receive a 25% retail commission, after which the personal sales bonus is added and the total commission is described in the table below.

Sales Amount Total Sales Commission
$500-$999 30%
$1000-$1999 32%
$2000+ 35%

3. Team Override Commission

Team Override Commission is derived from 4 levels deep downline. Whenever your downline (up to 4 levels) makes a purchase, the upline is paid a fixed commission. Basically, in this commission income, the consultant’s rank is important, as the commission percentage is determined by the rank.

Here BV(Business Volume) and CV (Commissionable Volume) are the main units to understand. BV is the total amount of products purchased by you and your downline, while CV is 75% of BV.

Here is the table of how much percentage you will make in different levels, as per your Rank.

Rank Level 1 Level 2 Level 3 Level 4
Consultant 5%  – –  – 
Senior Consultant 7% 5%  –  –
Manager 9% 7% 5%  –
Senior Manager 9% 9% 7% 5%
Director 9% 9% 9% 7%

4. Frontline Business Builder Bonus

Frontline Business Builder Bonus income is whenever any of your downline (level 1) ranks is increased, you will get a fixed amount as Frontline Business Builder Bonus.

In this income, you should be at the same or higher level than your direct downline.

  • Senior Consultant: $25
  • Manager: $50
  • Senior Manager: $100

Consultant Rank

Beautycounter has a total of 8 ranks you can reach.

Paid as Title Monthly Average Earnings
Commission Percentage % of Consultants
Consultant $71 67.6%
Senior Consultant $351 18.4%
Manager $693 6.8%
Senior Manager $1114 3.5%
Director $2177 2.3%
Senior Director $4561 0.8%
Executive Director $9162 0.4%
Managing Director $25502 0.2%

Is Beautycounter A Legit Company?

Yes, Beautycounter is a Legit Company. It is not a Scam. In 2013, Beautycounter was certified as a B corporation, meaning they are concerned about their social and environmental impact. Baisaiyy, getting B corporation certified is a challenging thing, it is not easy, so when an MLM company does, it carries a lot of weight.

And unlike Beautycounter, it actually provides real evidence of real success from real people just days ago. But, when it comes to building a business, you have a lot of options. And even if you’re ready to become a network marketer, you have better options than BeautyCounter.

Is Beautycounter Pyramid Scheme?

No. Beautycounter is not a pyramid scheme. Though consultants of Beautycounter make money both by selling products and recruiting new members, it is not Pyramid Scheme.

However, note that one of the company’s main objectives is to recruit more members, which casts the company in a bad light as a ‘pyramid scheme in disguise. Even though the company is legit, I still don’t recommend signing up for it. Business models like pyramid schemes will fail almost as soon as they are launched. And, also, the success rate of MLM is 0.04%, according to John M Taylor.

Is there only a focus on recruitment in Beautycounter?

 The Beautycounter compensation plan seems like most of your money will come from retail sales, but in fact, Gregg Renfrew herself describes the Beautycounter business opportunity as its ‘greatest product’, indicating a clear focus on signing people up. 

It’s clear that recruiting new members is making Beautycounter big business.

Yes, you can make money selling BeautyCounter products, but, like most MLMs, the real money is made by signing other people up and helping them ‘grow’ the company.

Should I Join Beautycounter?

I am your Financial OR Career Adviser. The Decision of Joining this company is fully dependent on you, not on anyone’s influence.

Beautycounter has a wide range of products, but these products are expensive so individuals need to put in extra effort to sell them. Moreover, a large downline network will be required to make a regular income. But, it is not a one-night success,  It takes a minimum of 2 to 3 years.

In addition, In the report, 67% of beauty counter consultants earn an average of just $71 per month. While the 0.2% of consultants at the top of the pyramid earn $25,502 per month.

Beautycounter Reviews BBB


So, this is my conclusion from the Beautycounter MLM review. Overall, I do not recommend joining Beautycounter Company. We already know that MLM’s success rate is only 0.4% and it takes more than thousands of days to build a strong network.

However, I hope you got complete information about Beautycounter from this review.

Now, I want to know from you:

Do you want to join Beautycounter MLM Company to earn money?

Let me know in the comment section now.

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