Things you should know about technical SEO

Increasing the crawlability and indexability of your website for search engines while also ensuring the safety of your site’s visitors is the goal of technical SEO. 

Search engines can better crawl and index your website if it has certain features, such as a fast-loading page, mobile-friendliness, and SSL security.  

To make sure your technical SEO is up to snuff, let’s take a look at some of the most important steps you can take. 

Use Secure Sockets Layer (SSL) 

Secure Sockets Layer (SSL) is a security technology that establishes an encrypted connection in between a web browser and a server. A site that uses SSL is easily identified: the website URL begins with ‘https://’ rather than ‘http://.’  

As a result, you should install an SSL certificate on your website. 

Email marketing tip: How to get emails? 

Building an email list is a prerequisite for any email marketing campaign. Utilizing an email address finder is by far the simplest method available to get emails (i.e., email addresses). 

In order to ensure that your email is received by the right person, you should use this method to find email addresses. 

I hope you found this useful. 

Ensure your site is mobile-friendly 

‘Responsive’ websites automatically adjust to fit any screen size, allowing users to easily navigate and read the content. 

Google has made it clear that having a responsive website is an important ranking factor. Because of Google’s shift to indexing content based on “mobile first” criteria, having a mobile-friendly website is more critical than ever. 

Your website should be fully responsive and display in the best possible format for mobile, tablet, or desktop users so that they can enjoy your content. 

Speed your site up 

It is widely accepted that page load speed is an important ranking factor for search engines.  

To speed up your website, you can use fast hosting, fast DNS, and avoid using multiple CSS stylesheets. 

What else springs to mind when you think about this?  

You can minimize the size of your image files, compress your web pages, etc. 

Create an XML sitemap 

You can think of an XML sitemap as a kind of ‘search roadmap’ that tells search engines precisely where each page on your website is while it is crawled.  

In addition, it provides useful data about every page on the website, such as the date and time it was last updated, its importance on your site, and how often it is updated. 

Resolve duplicate content issues 

The term “duplicate content” refers to any content that is present on your website as well as content that is shared with another website. 

It’s common for websites to have a lot of duplicate content, but if it isn’t properly managed it could have a negative impact on search rankings, traffic, branding, and backlinks. 

This concern belongs in the realm of technical SEO because, in the vast majority of cases, duplicate content problems are the result of technical errors such as incorrect server configuration or inadequate canonicals. 

Make use of structured data markup 

Adding structured data markup to your website is a way to make it easier for search engines to understand what you’re writing.  

Providing search engines with this information can help them better index your site and deliver more relevant results.  

Structured data can also be used to improve search results by adding ‘rich snippets,’ such as star ratings, prices, and reviewer information, to results. 

Concluding thoughts 

Now that you know what responsibilities fall under the purview of technical SEO, you can begin auditing your website’s technical foundation for opportunities to improve it.  

Following the advice in this article can help to ensure that your site’s security and structure meet the expectations of search engine algorithms and are rewarded accordingly.