Ness aims to make traditional health insurance as elusive as its namesake Scottish monster
How to slay the big
The company’s first products, the Ness Rewards App, has members earning details for healthy paying that they can redeem for healthy purchases. For case in point, $500 used on remedy and gymnasium visits earns 500 points—enough for a salad at Sweetgreen. Quickly, associates will be equipped to make factors for going for a operate, meditating or finding a good night’s sleep.
Afterwards this yr Ness strategies to blend the wellness benefits method with a new credit score card solution. People generally use the very same credit card for decades, Flanzraich claims. It is a car for constructing very long-time period consumer relationships.
A Ness overall health insurance coverage software will occur last, marketed initially to Ness card holders and the developing quantity of unbiased staff who can pick out their very own strategy.
“Ness will exist as a manufacturer that consumers know, and [will] go out of their way to get on their own,” Reilly suggests.
Flanzraich, who introduced Ness with 3 co-founders, states the major challenge so significantly has been assembling a fantastic workforce. The Ness mission will help draw in best candidates, but he’s also attempting to construct a workplace culture targeted on the wellness of staff members. The firm introduced totally distant and programs to go on that way.
“Every quarter we get the complete group jointly for an in-person NessFest, like a competition for Nessies, which—I’ll be honest—basically charges the exact total as an place of work place for 3 months,” Flanzraich claims.