Indonesia’s Halodoc, TikTok collaborate to provide educational content through #InfoKesehatan initiative
Indonesian digital healthcare platform Halodoc has partnered with world wide movie social media app TikTok to give instructional content material in Southeast Asia’s greatest country, as it continues to battle well being-associated hoaxes and disinformation.
The app has 3 major characteristics: an on the net drugstore with extra than 4,000 pharmacy associates, a chat and contact platform to talk to more than 20,000 health professionals, as well as an on-line platform to timetable appointments with doctors from close to 2,000 hospital partners.
In a press assertion released past Tuesday, both parties have come up with the #InfoKesehatan (#HealthInfo) initiative to publish information and facts related to vaccinations, ailments, health details and myths, maternal and kid wellness, reproductive health and fitness and psychological health and fitness.
For the duration of the #InfoKesehatan campaign, which ends today, films from Halodoc and its medical doctor associates will be pinned and uncovered on TikTok’s look for column. At the time the initiative is around, those movies will stay readily available on the platform – but these kinds of keywords and phrases will no more time be set on its most important page.
WHAT IT DOES
The identical statement stated that medical practitioners would upload movies on well being subjects on Halodoc’s and their TikTok platforms, ranging from 15 seconds to a minute. In addition, TikTok customers can check with health professionals applicable queries by way of feedback for them to respond to in an additional video clip.
Started in 2016, Halodoc has accrued much more than 197,000 followers and over 948,000 likes on TikTok.
WHY IT Matters
In a survey conducted in October 2021, Indonesia’s Katadata Perception Centre which specialises in facts analytics and research, discovered that 39.7 per cent of its 10,000 respondents explained well being information had the second-most hoaxes in the region following politics.
“In addition to equitable accessibility to wellbeing companies, health and fitness literacy even now turns into a obstacle in the wellness industry, which demands to be tackled in collaboration with several events,” said Halodoc’s CMO Felicia Kawilarang in the identical statement.
“We also believe that that in present day electronic period, digital platforms have the electric power to accelerate overall health instruction for modern society.”
THE Greater Craze
The Indonesian authorities is actively debunking false claims on COVID-19 vaccines, treatments and other associated concerns on its Hoax Buster channel. Meanwhile, Indonesian civil society organisation MAFINDO has printed truth-check stories on the pandemic and other problems on Turnbackhoax.id.
ON THE File
Adeline Hindarto, Halodoc’s VP for government relations and corporate affairs, explained to MobiHealthNews in yet another statement that the organization “is committed to (providing) proper and exact details about wellness”, which includes pertaining to the ongoing pandemic.
“The effort of information, training and interaction on health and fitness has been completed due to the fact the really beginning in 2016,” she explained.
“In addition, Halodoc has been collaborating with the Indonesian Ministry of Health in COVID-19 mitigation, a single of which is by furnishing IEC connected to COVID-19 since March 2020. A lot more health-related posts and assets can normally be accessed in our application, web page and social media.”